Dual Restructures Sales Group

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Heathrow, Fla. -

Dual Electronics

is expanding and restructuring its sales organization to support its product-selection expansion and entry into new product categories.

"We flattened the organization, grew its headquarters-based sales support group, and continue to hire more managers," said Ed Sachs, who was hired in January as the company's sales division president. "These changes allow us to place more salespeople out in the field, to focus more on serving our growing customer base, and to effectively sell our expanded product assortment," he said.

The company's expanded car electronics selection, added Dual president/CEO Jim Braun, "combined with our growth in the marine and GPS markets required us to make substantive additions and changes in our sales force."

Among the latest changes, the company hired Jim Matthay as national accounts director, hired Jimmy Chauffe as a key account manager, appointed Dan Sandon as sales program director, and appointed Clyde Podraza as international sales VP. Jamie Walt remains sales VP for the central division and specialty markets, and Matthew Gonzalez remains East region sales manager and Business development manager for the Axxera car audio brand, which is targeted to 12-volt specialists.

The company said additional sales-team expansion will be completed in September.

In highlighting its expanded selection, Dual said it

launched the Axxera car audio brand

this year to complement its Dual car audio brand, will expand its marine audio line to 22 head units in the late fall, introduced portable GPS products in 2010, and recently launched protective sleeves for touch-screen electronic devices under the LillyPad brand.


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