DSI Reorganizes Sales Team

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Dallas - DSI Systems has reorganized its sales team into separate groups for CE and DirecTV/WildBlue.

DSI has formed the Consumer Electronics Group and the DirecTV and WildBlue Group, with Jerry Satoren, senior VP/consumer electronics, being named to run the CE Group.

He will continue to report to Doug Robison, DSI's president, and will be responsible for all aspects of the consumer electronics operation.

Robison will continue to oversee

both business groups but will put more of his day-to-day focus on the DirecTVand WildBlue Group.

The most significant change as a result of this restructuring will be within the sales organization, DSI said.

Within the CE group, DSI will

continue its commitment to "in store - in person" service by maintaining a substantial team of territory managers that will be in the field conducting business in dealers' stores every week.

They will be organized into three regions with Jerry Dreyer (West), Tracy Locke (Central), and Bill Hale (East) having been named as the regional Sales VPs. They will report directly

to Satoren.

Additionally, Bob Virden, senior VP of specialty sales, will continue his responsibilities heading up two growth areas for DSI: fulfillment management services and the rent to own channel. He will now report to Satoren as well.

Within the DIRECTV and WildBlue group, Mike Moore and Pete Lago will divide the country as sales VPs, managing a team of regional directors and territory managers.

Mike Hensel will remain merchandising VP for DirecTV and WildBlue. All three DirecTV and WildBlue VPs will report directly to Robison. Mike Littman will continue to report to Robison as WildBlue sales director.

To further support the sales effort under the new structure, DSI has formed the Business Development Group (BDG) within the sales organization.

This group will provide inside sales support for DSI's Territory Managers. Each BDG support rep will be assigned to support specific Territory Managers and all dealers within that territory. This will enable every DSI dealer to have two points of contact, the distributor said.


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