Alviso, Calif. -
for Doritos won top viewership among all ads showcased during the Super Bowl, according to instant viewer data collected from TiVo subscribers during Sunday's game between the New York Giants and New England Patroits.
TiVo released this year's top 10 most engaging Super Bowl commercials and moments based on its anonymous audience research data, and Doritos' user-created "Man's Best Friend" commercial took the top spot.
Doritos claimed two of the top three spots this year and has now landed on TiVo's top 10 list for six consecutive years since finding success with its user-generated commercials.
The top 10 commercials during this year's game, according to TiVo, were:
TiVo is the only second-by-second audience research service that ranks these top 10 commercials based on actual commercial retention and viewership relative to the program viewership numbers, TiVo said.