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D&M Plans 70-SKU Launch, New Categories

Mahwah, N.J. – The Boston
Acoustics, Denon and Marantz brands will ship more than 70 new audio products
in the next six months and enter new lifestyle-oriented categories, parent
company D&M Holdings announced.

The number of new products,
combined with innovation and quality, “will set the stage for a true
reinvigoration of our brands,” said Brian Poggi, D&M’s sales and marketing
president for the Americas.

D&M will expand “the reach of
Boston Acoustics, Denon and Marantz to encompass a wide variety of exciting new
lifestyle-oriented offerings, including headphones and other innovative dock
speaker solutions,” a company statement said. Specifically, a spokesperson told
TWICE, Denon will revamp and expand its selection of headphones, Denon and
Marantz will launch their first docking-speaker systems, and Boston Acoustics
will expand its docking-speaker lineup, which consists of one model with
wireless subwoofer. Boston Acoustics also offers a one-piece tabletop radio
with dock.

Poggi said the company will
triple its brand and product marketing investment in 2012 “to transform how our
brands are perceived in the marketplace as well as generate a new level of
positive brand awareness to motivate customers and encourage sales.” He added,
“With so many differentiated products reaching the marketplace, we will be
giving our retail partners an opportunity to offer their customers the tailored
lifestyle solutions that are perfect for them.”

All three brands, however, “will
also continue to serve consumers and custom integrators with the
high-performance core products, including audio/video receivers and
loudspeakers, that have defined them through the years,” D&M added.