Austin, Texas - Second-quarter global sales of television displays nearly mirrored those from Q1 as revenue dropped 12 percent year to year to $23.7 billion and unit shipments dipped almost 8 percent year to year to 44.6 million units, according to DisplaySearch's just released Quarterly Global TV Shipment and Forecast Report.
In the quarter, LCD TVs continued to show strong unit sales growth, but other display technologies showed year-to-year declines, the firm said.
Revenue from all display types was down however, as average selling prices continue to drop during the economic downturn.
Globally, flat-panel TV share jumped from 68 percent in Q1 '09 to 74 percent in Q2 '09 as LCD TV price erosion continued at the same annual pace as Q1 '09, falling 22 percent year to year on average.
LCD TV market share increased from 62 percent, to 67 percent, with strong acceptance in China as residents make the switch from old CRTs, DisplaySearch said.
North American market share for LCD also rose behind "better-than-expected sell-through," according to the report.
Despite tight supply conditions for LCD panels in Q2 '09, LCD TV shipment growth stayed on pace with Q1 '09, rising 27 percent year to year to 30 million units, although revenues fell 1 percent.
Plasma market share increased about half a percent, to 7 percent, while CRT share plummeted from 32 percent, to 26 percent, on a unit basis, with both North America and China achieving record shipment levels.
"LCD TV market growth remains impressive, gaining market share from incumbent technologies like CRT at a quickening pace despite higher prices and a tight supply situation in Q2 '09," stated Paul Gagnon, DisplaySearch North American TV market research director. "Advanced technologies like high-frame-rate LCDs and 1080p resolutions also continued to increase in market share as the price premium narrows, even in these tough economic times."
North America took back the top position among global regions for TV shipments on a unit basis, reaching more than 10 million units shipped for the quarter.
In China, unit shipments fell 10 percent quarter to quarter and 14 percent year to year, mostly on a large decline in CRT TV unit volume that wasn't fully covered by the LCD growth.
Western Europe continued to experience weakness, with total units declining 3 percent year to year, and was overtaken for the No. 3 market position by the Asia Pacific.
On a brand basis, Samsung remained the global brand share leader in revenues for the 14th straight quarter, rising to a record revenue share of 23 percent while hitting a record unit share of 18.2 percent. LGE was second after surpassing Sony in Q1 '09, and taking a slight increase in revenue share to 13.7 percent with small share gains in both LCD and plasma offsetting a decline in CRT share. Sony was third worldwide in revenues, after losing just over a point of market share.
According to DisplaySearch, Samsung reclaimed the top LCD unit share position from Vizio in North America.
Vizio dropped into second place on a unit basis in LCD TV, but continued to see strong growth from a year ago with distribution in the growing discount channels like Walmart, DisplaySearch said.
Funai, which includes the Philips and Magnavox brand in North America, surpassed Sony and rose to third place, having the strongest quarter-to-quarter unit growth among the top five North American LCD TV brands.
DisplaySearch said Funai is prospering from close strategy alignment with discount channels and more frugal consumers.
Q2â€˜09 Worldwide TV Shipments by Technology (000s)
Source: DisplaySearch Quarterly Global TV Shipment and Forecast Report