Englewood, Colo. -
and said Wednesday they have reached a deal to bring the DishWorld service to the Roku streaming platform in the U.S.
The agreement will enable
to offer more than 50 international programming channels, including the leading Hindi, Arabic, Urdu, Bangla and Brazilian channels. The DishWorld service enables Dish to expand its distribution of ethnic channels into urban and multi-dwelling unit markets difficult to reach by satellite.
Additionally, Roku selected Dish to manage the launch and expansion of future foreign language channels and content on the Roku platform.
"Dish offers the largest selection of international programming among major pay-TV providers and its DishWorld service brings a tremendous amount of foreign language entertainment to our platform," stated Jim Funk, Roku business development VP. "We see this partnership as the perfect marriage of content and technology for streaming customers."
"We view Roku's extensive product distribution and established platform as an excellent match for our international content offerings as we look to develop markets that historically have been difficult for us to reach," said Chris Kuelling, Dish international programming VP. "Consumers in apartment buildings, condos and dormitories who seek ethnic programming now have an easy way to enjoy their favorite channels without the need for a satellite dish."
The DishWorld service offers a variety of live foreign language programming, including sports, movies, news, children's programs, music, cooking shows, talk shows and general entertainment.
Five languages are available at launch, with plans for expansion of more languages and channels in the near future.
At launch the service includes:
â€¢ an extensive offering of Arabic channels, including MBC, Al Arabiya and Al Jazeera;
â€¢ market-leading Hindi channels, including Aapka Colors, Sony, SET Max, Star Plus, Zee TV, B4U and Aaj Tak;
â€¢ Willow Cricket and TEN Cricket with eight Cricket Boards and more than 150 days per year of live cricket;
â€¢ seven of Pakistan's most popular television channels, including GEO TV, ARY Digital and Hum TV;
â€¢ four popular channels from Bangladesh, including ATN Bangla, Channel I, ETV Bangla and NTV Bangla; and
â€¢ TV Globo Internacional and PFC, which showcase Brazilian television programs and soccer events.
The DishWorld service will also include "48-hour Rewind," which allows customers to watch any show aired in the last 48 hours on any of the channels featured in their subscription package.
The service uses an application developed by Dish affiliate Move Networks for adaptive bit-rate streaming that detects user bandwidth in real time and adjusts the video-stream quality for a consistently clear picture, Dish said.
The DishWorld service is available to purchase in the Roku Channel Store on Roku 2 and Roku LT players and is expected to be available on the Roku HD player (model 2500R) this summer.