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Dish Countersues DirecTV’s False-Advertising Complaint

New York – Satellite-TV operator

Dish Network

countersued rival the DirecTV
Group here Monday for allegedly running false and misleading advertisements on
its HDTV services and pricing claims.

The suit comes a month after

DirecTV

sued Dish for similar alleged practices.

In its complaint last month, DirecTV said Dish Network was
running national television commercials that falsely claimed Dish Network
charges significantly less than DirecTV for the same HD services.

DirecTV was upset that its rival’s “Why Pay More”
campaign specifically named DirecTV as one of three higher-priced TV services.

Dish’s latest countersuit claimed that DirecTV began running
national television commercials that mimicked the look and feel of its
commercials, and made misleading statements about the number of HDTV channels
provided, followed by a statement that DirecTV packages start at $29.99 a month,
without mentioning that an extra $10 a month is required for HD channels.

Dish’s suit also cited DirecTV’s claim to being “America’s
fastest growing satellite TV service,” when Dish was the fastest-growing
satellite service over the past six months, according to the suit.

Dish Network’s suit seeks monetary damages and a retraction of
its allegedly “false and misleading” statements.

A DirecTV spokesman said the company would not comment until it
has thoroughly reviewed Dish’s complaint, but it was “clearly in response to
our recent objections to Dish’s misleading advertising.”

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