El Segundo, Calif. - Looking to drive more awareness to its NFL Sunday Ticket NFL football games package, DirecTV recently brought back its Ultimate Displaced Fan Search promotion for the second year in row.
The contest, which seeks to identify "the most devoted and passionate NFL fan" who lives far from a team's local market, awards fan behavior bordering on obsession, DirecTV said.
Examples of obsessive behavior discovered last year range from a fan who named his first-born son Harrison, after the Colts receiver, to a fan who paddled through the flooded streets of New Orleans in the wake of Hurricane Katrina to catch a Redskins game, DirecTV said.
The 2008 ultimate winner, Ron Lawrence, was a Dallas Cowboys fan from Chesapeake, Va., who converted his two-car garage into a replica of the interior of Texas Stadium, complete with blue star-studded walls, field turf and a ring of honor.
Lawrence won two Super Bowl tickets and an all-expense paid trip to Tampa, Fla. There he participated in a media tour at the Super Bowl media center along with Cowboy player and Lawrence's personal hero Jason Witten, and Giants quarterback and DirecTV spokesman Eli Manning. He also played for Hall of Fame QB Warren Moon's team in the nationally televised DirecTV Celebrity Beach Bowl flag football game.
Fans who would like to participate this year can visit www.theultimatedisplacedfan.com and submit written essays, videos and photo submissions (any or all of these elements) that illustrate why they should earn the title and the Super Bowl week prize package.
The top prize is a week at the Super Bowl, while four semi-finalists will receive one-year complimentary subscriptions to the DirecTV Choice package, an NFL Sunday Ticket subscription for the 2010 season complete with a SuperFan upgraded service package, as well as any required DirecTV receiving equipment.
The 2009 NFL Sunday Ticket service is available now for five payments of $59.99. To subscribe, consumers can call (800) GET-SPORTS or visit www.directv.com/nfl.