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DirecTV NFL Contest Returns For 2nd Year

El Segundo, Calif. – Looking to drive more awareness
to its NFL Sunday Ticket NFL football games package, DirecTV recently brought
back its Ultimate Displaced Fan Search promotion for the second year in row.

The contest, which
seeks to identify “the most devoted and passionate NFL fan” who lives far from a
team’s local market, awards fan behavior bordering on obsession, DirecTV said.

Examples of
obsessive behavior discovered last year range from a fan who named his
first-born son Harrison, after the Colts receiver, to a fan who paddled through
the flooded streets of New Orleans
in the wake of Hurricane Katrina to catch a Redskins game, DirecTV said.

The 2008 ultimate winner,
Ron Lawrence, was a Dallas Cowboys fan from Chesapeake, Va.,
who converted his two-car garage into a replica of the interior of Texas Stadium,
complete with blue star-studded walls, field turf and a ring of honor.

Lawrence
won two Super Bowl tickets and an all-expense paid trip to Tampa, Fla. There
he participated in a media tour at the Super Bowl media center along with Cowboy
player and Lawrence’s
personal hero Jason Witten, and Giants quarterback and DirecTV spokesman Eli
Manning. He also played for Hall of Fame QB Warren Moon’s team in the
nationally televised DirecTV Celebrity Beach Bowl flag football game.

Fans who would
like to participate this year can visit www.theultimatedisplacedfan.com
and submit written essays, videos and photo submissions (any or all of these
elements) that illustrate why they should earn the title and the Super Bowl
week prize package.

The top prize is a
week at the Super Bowl, while four semi-finalists will receive one-year
complimentary subscriptions to the DirecTV Choice package, an NFL Sunday Ticket
subscription for the 2010 season complete with a SuperFan upgraded service
package, as well as any required DirecTV receiving equipment.

The 2009 NFL
Sunday Ticket service is available now for five payments of $59.99. To
subscribe, consumers can call (800) GET-SPORTS or visit www.directv.com/nfl.

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