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DirecTV To Launch 3net 3D Channel

Culver City,
Calif. – 3net, the new 3D HD television channel produced by a joint venture of
Sony, Discovery Communications and IMAX, said Wednesday that it has reached its
first carriage deal with


will  begin airing 24/7 3D programming on
the satellite TV system Feb. 13.

3net will go live
at 8 p.m. EST on DirecTV channel 107 with a prime time slate featuring world
premieres of new, one-hour, native 3D original programs including “China
Revealed” and “Forgotten Planet,” in addition to a world 3D television premiere
of “Into The Deep 3D.”

The channel plans
to debut new programming through the month of February every night at 9 p.m.

3net content will
focus on offering native 3D content and expects to have the “largest library of
native 3D entertainment content in the world by the end of 2011.”

DirecTV customers
will need a 3D-capable HDTV and compatible 3D glasses to view content on 3net.
The company also offers three other 3D channels including n3D, ESPN 3D and
DirecTV Cinema 3D pay-per-view content.