said Wednesday that it has signed an e-commerce agreement with Panasonic to manage the CE manufacturers' U.S. e-commerce transactions for the Viera Connect IPTV Market.
The Viera Connect Market enables owners of
TVs with Viera Connect IPTV capability to make purchases online and to personalize their connected HDTV experience.
Shoppers in the Viera Connect Market can make purchases from an expanding catalog of hardware products, as well as free and paid apps from third-party developers.
"We wanted to bring the same interactive and engaging experience to the online purchase process that we bring to home entertainment -- which is exactly what our Viera Connect Market promises to deliver," stated Merwan Mereby, Panasonic North America VP. "Consumers will be able to do everything from buying apps and accessories to completing credit card transactions from the comfort of their couch right on their Viera HDTV screen. We chose Digital River as our e-commerce provider because they could help us deliver a best-in-class online experience while mitigating our risk and increasing the revenue potential of our Viera Connect Market."
"Our work with Panasonic is a testament to our ability to create a completely seamless and connected shopping experience across multiple devices -- whether that be a PC, mobile phone or now a TV," said Tom Donnelly, Digital River president and chief financial officer. "It's what we call Transparent Commerce, where we enable a shopper to complete a highly personalized transaction from any device, anytime, anywhere in the world."