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Digital River To Manage Viera TV Transactions

Minneapolis –


said Wednesday that it has signed an e-commerce agreement with
Panasonic to manage the CE manufacturers’ U.S. e-commerce transactions for the
Viera Connect IPTV Market.

The Viera Connect Market enables owners of


TVs with Viera Connect IPTV
capability to make purchases online and to personalize their connected HDTV

Shoppers in the Viera Connect Market can make purchases from an
expanding catalog of hardware products, as well as free and paid apps from
third-party developers.

“We wanted to bring the same interactive and engaging experience
to the online purchase process that we bring to home entertainment — which is
exactly what our Viera Connect Market promises to deliver,” stated Merwan
Mereby, Panasonic North America VP. “Consumers will be able to do everything
from buying apps and accessories to completing credit card transactions from
the comfort of their couch right on their Viera HDTV screen. We chose Digital
River as our e-commerce provider because they could help us deliver a best-in-class
online experience while mitigating our risk and increasing the revenue
potential of our Viera Connect Market.”

 “Our work with Panasonic
is a testament to our ability to create a completely seamless and connected
shopping experience across multiple devices — whether that be a PC, mobile
phone or now a TV,” said Tom Donnelly, Digital River president and chief
financial officer. “It’s what we call Transparent Commerce, where we enable a
shopper to complete a highly personalized transaction from any device, anytime,
anywhere in the world.”