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Digital CameraVendors Tackle Growth

While a rising tide may lift all boats, buoyancy brings its own set of challenges. That is what digital camera vendors, flush with the success of a rapidly expanding marketplace, are presently tackling.

Leading digital camera manufacturers, assembled for TWICE’s annual executive roundtable, held here recently, agreed that the explosive growth in sales was spurred nearly as much by second and third time buyers as it was by newcomers. These repeat buyers have lead vendors to emphasize improvements beyond resolution and zoom, to accommodate a savvier, more discerning consumer base.

Panelists also discussed the consequences of camera phones, the dynamics at retail, a camera’s place in the networked home, the looming peril of millions of haphazardly saved digital images and the emergence of the digital SLR at consumer price points.