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DigiCam Churn To Drive Global Growth

Framingham, Mass. — Research firm IDC said today that the worldwide digital camera market will continue to grow through 2012, driven by mobile-phone-style churn.

After growing by 24 percent in unit shipments last year, the global digital camera market will grow by an average of 3 percent a year, from 146 million, to 160 million units in 2012, IDC said. Growth will be spurred on by an increase in the feature-to-price ratio, repeat buyers and strong digital-SLR sales, the firm noted.

Declining average selling prices (ASP) will keep the overall global market relatively flat. IDC expects the market to grow less than 1 percent in revenue through 2012. ASPs will dip from $285 in 2008 to an expected $259 in 2012, IDC said.