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D&H Earth Day Promo Moves Over 2M SKUs

Harrisburg,
Pa. – D&H Distributing’ reported its Earth
Day 40th Anniversary Promotion has generated sales of 2,341,446 ecologically conservative
products between Jan. 1 and April 16. 

More than 2,300
D&H customers qualified for the entry to win the grand prize, which
required the purchase of 40 eco-friendly items.

OfficeNation, a
D&H dealer and integrator located in Northbrook,
Ill., is the grand-prize winner of a hybrid
car, courtesy of D&H.  OfficeNation
was selected from all D&H customers who bought at least 40 eco-conservative
items during the promotion. 

Readers can view a
video of OfficeNation being awarded the car at:

www.dandh.com/gogreen2010_winners/win_us.html

.  Visit the D&H Go Green site at

www.dandh.com/gogreen

.

The Earth Day
promotion generated sales of green products across the board, ranging from
peripherals, cables and power converters up to high-end, energy-efficient notebooks,
PCs and hard drives. The initiative’s top-five most popular categories were
notebook computers, CPUs, hard drives, TVs and home video equipment, and
desktop computers.

“The outcome of
this promotion exceeded our expectations right from the start, so we can’t be
happier, considering the cause. We have to hand it to our customers, also — so
many of them were quick to shift their purchases toward Earth-friendly choices,”
said Jeff Davis, sales senior VP at D&H and one of the executives who has
spearheaded D&H’s Go Green initiatives. 

“The goal was to
actively encourage the adoption of cleaner, renewable or less-power-hungry
technologies, and based on our cumulative numbers, I think we can say we’ve
made a positive impact.”

In addition to
OfficeNation’s win of the hybrid vehicle, D&H awarded Samsung LED TVs, low-energy-consumption
Lenovo notebooks, and Bookeen e-book readers on a monthly basis to randomly selected
customers who had purchased qualifying Earth-friendly merchandise throughout
the program.

This celebration
was part of D&H’s ongoing Go Green movement, designed to persuade its
internal organization, its customers and its manufacturer partners to follow
environmentally responsible practices. 
The initiative includes conservative packaging, shipping and printing
techniques; energy-efficient equipment at all five warehouses; and on-site,
off-site and customer-based recycling programs, among other things.

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