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Denon Launches Social-Media Initiative

Mahwah, N.J. – Denon has
launched a new social-media initiative using




and a

Denon blog


All are targeted to enthusiasts, CE industry
members and the press.

The three social-media outlets will provide
visitors with new ways to learn about the company’s product line, history, corporate
philosophy and plans for the future, the company said.

initiative will enable Denon to “communicate on a closer and more meaningful
basis with our discriminating consumers, retail partners and anyone interested
in learning the ‘how, why, when and where’ of Denon,” said Jeff Talmadge, product
development and systems director. The company is “providing easy new ways to
keep in touch with us on a daily basis,” he said.

also launched a “

Legacy of

” microsite to highlight the
company’s past accomplishments and vision of the future, a spokesperson said. The
site features a timeline of Denon firsts, including the 1939 introduction of
the first professional use disc recorder, the first PCM recorder in 1970, the
first consumer-use CD player in 1982, the first dual CD player for DJs with
seamless looping and onboard sampler in 1993, and the first universal Blu-ray player
in 2009.

microsite also contains a running digital countdown of the days until Denon’s
100th anniversary on Oct. 1, background about the company’s current executives,
and an


for visitors to get early news
about the upcoming launch of Denon’s “100th Anniversary” product series.