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Dell Bows Premium Service Offerings

Round Rock, Texas — Dell is expanding its consumer service offerings with the introduction of a fee-based premium support service program.

The program is targeted at consumers “who want to engage with the same dedicated team each time they have an issue with any of their in-warranty Dell-branded products,” the company said.

The service is said to provide customers with a dedicated support team in North America for one year. Specific pricing for this program has not yet been released.

Separately, the company is also planning to provide services like home television installation, home theater setup, technology integration and more for customers who buy Dell products through retail.

“Our goal is to simplify the consumer electronic experience and help customers get more from their digital experience in a way that’s convenient, meaningful and affordable,” said Ray Roman, Dell’s global consumer services and support VP.

A company spokesperson told TWICE that the company was not ready to provide more details about how customers may access these services yet, but said he expects more information to be announced “in the coming weeks.”