Vista, Calif. - DEI Holdings announced it has appointed Julien Joly to the DEI Holdings senior officers group.
DEI Holdings is the parent company of Directed Electronics, Directed Electronics Canada, Polk Audio, Definitive Technology and Viper, among other CE brands.
Jim Minarik, DEI Holdings CEO, said in a release, "The purpose of the DEI Holdings senior officers group is to assist Kevin Duffy and me â€” in our roles as CFO and CEO of DEI Holdings, respectively â€” in realizing synergies and ensuring our strategic direction is aligned among our four key business units. This appointment is in recognition of the significant contributions Julien has made during his leadership of our Canadian operations, as well as the strategic importance of the Directed Canada business unit to the future growth of our company."
Minarik added, "As a member of our senior officers group, we expect Julien to add his unique voice and perspective as we guide our company toward greater success."
Joly has been president of Directed Electronics Canada since February. He was previously VP and GM of Directed Canada, and prior to that was operations VP of Directed Canada.