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DEG Gets In On UltraViolet Promotion

LAS VEGAS – The Digital Entertainment Group, a CE and Hollywood industries’ home entertainment promotions group, announced the kick-off of a new effort to spur use of the UltraViolet virtual content locker system for movies and videos of multiple formats.

The Digital Entertainment Group revealed during the International CES opening keynote here Tuesday its participation in an industry-wide “Get Connected UltraViolet Movie Starter Pack,” offering people who purchase an eligible connected TV or connected Blu-ray Disc player will receive free UltraViolet-enabled titles from Lionsgate, Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment or Warner Bros. Home Entertainment.

The effort is being launched with the help of major retailers across the country and offers consumers who purchase eligible connected Blu-ray Disc players the ability to redeme codes for five UltraViolet-enabled titles, while those who purchase eligible connected TVs will receive redemption codes for 10 UltraViolet-enabled titles.

“UltraViolet provides consumers with the freedom to enjoy the content they own no matter where or how they purchased it,” said Ron Sanders, President of the DEG Board of Directors and President, Warner Home Video. “Our partnership with the consumer electronics manufacturers is great for both of our industries and especially for the consumer.”

Electronics manufacturers supporting the UltraViolet promotion include LG Electronics, Panasonic, Philips, Samsung, Sony Electronics, Toshiba and Vizio.

Participating streaming service providers include Best Buy’s CinemaNow, Flixster, Nook Video and Vudu.

“It is terrific to see leading companies in content and hardware come together and agree on a standard allowing more content, more options and more products to consumers,” stated Gary Shapiro, president and CEO of the Consumer Electronics Association, the producer of the International CES. “We are pleased to provide the global spotlight of CES to support this major announcement. This new promotional effort exemplifies the spirit of the CES as the home for introducing exciting new innovations and cross-industry partnerships to the world.”

UltraViolet is a system allowing consumers to collect, access and enjoy digital movies and TV shows in the cloud. People who purchase a Blu-ray Disc, DVD or digital video with the UltraViolet logo can then stream or download the movie or TV show to an UltraViolet-compatible device. UltraViolet provides secure, lifelong access to content in the cloud across platforms from any and all manufacturers and retailers who enable UltraViolet.

UltraViolet is currently available in retail locations across the U.S, U.K. and Canada bundled with DVDs and Blu-ray Discs, and with UltraViolet digital sellthrough and disc-to-digital options also available via select U.S. retailers.

UltraViolet household accounts in the U.S. recently surpassed nine million registrations. The technology also continues to broaden its reach internationally, with 2013 UltraViolet launches expected in Australia, France, Germany, Ireland and New Zealand