Los Angeles - The
said Tuesday that it has created a 3D Working Group to promote developments in 3D home entertainment.
The Working Group's members include representatives from Microsoft, Panasonic, Samsung Electronics, Sony, 20th Century Fox Home Entertainment, Walt Disney Studios Home Entertainment and Warner Home Entertainment Group.
It will be tasked with communicating and promoting "all of the 3D-compatible products and content that will soon be available via a number of platforms, including Blu-ray 3D, cable, satellite and the Internet," the DEG said in a statement. "This will enable both retailers and consumers to better understand each platform's benefits, while creating a united messaging strategy that properly positions and promotes 3D at home."
The new Working Group will coordinate consumer messaging with the DEG Communications Committee and create consumer education materials, including a glossary of 3D terminology. It will also help to merchandise 3D at retail and explore potential connectivity issues and audio enhancements with other industry groups.
"The opportunities for 3D entertainment at home are virtually endless," stated Kris Brown, DEG 3D Working Group chair and Warner Home Video worldwide high definition marketing VP. "We have a full agenda working with key industry companies in support of 3D and look forward to having our team help deliver the excitement of 3D to consumers."
The DEG will host a special 3D Forum on June 2 in Los Angeles, where it will focus on the key factors affecting 3D development, distribution and deployment over a variety of consumer electronics and IT devices.