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DEG Forms 3D Working Group

Los Angeles
– The

Digital Entertainment Group (DEG)

said Tuesday that it has created a 3D Working Group to promote developments in 3D home entertainment.

The Working Group’s members include representatives from
Microsoft, Panasonic, Samsung Electronics, Sony, 20th Century Fox Home
Entertainment, Walt Disney Studios Home Entertainment and Warner Home
Entertainment Group.

It will be tasked with communicating
and promoting “all of the 3D-compatible products and content that will soon be
available via a number of platforms, including Blu-ray 3D, cable, satellite and
the Internet,” the DEG said in a statement. “This will enable both retailers
and consumers to better understand each platform’s benefits, while creating a
united messaging strategy that properly positions and promotes 3D at home.”

The new Working Group will coordinate
consumer messaging with the DEG Communications Committee and create consumer education
materials, including a glossary of 3D terminology. It will also help to
merchandise 3D at retail and explore potential connectivity issues and audio
enhancements with other industry groups.

“The opportunities for 3D
entertainment at home are virtually endless,” stated Kris Brown, DEG 3D Working
Group chair and Warner Home Video worldwide high definition marketing VP. “We
have a full agenda working with key industry companies in support of 3D and
look forward to having our team help deliver the excitement of 3D to consumers.” 

The DEG will host a special 3D Forum on June 2 in Los Angeles, where it
will focus on the key factors affecting 3D development, distribution and
deployment over a variety of consumer electronics and IT devices.