DEG: 60-inch Plus TVs To Be Hot Holiday Sellers - Twice

DEG: 60-inch Plus TVs To Be Hot Holiday Sellers

Author:
Publish date:

Los Angeles - Sixty-inch and larger high-definition TVs will be among the strongest selling products at retail this holiday season, according to a survey revealed Wednesday by the

Digital Entertainment Group

.

 Consumers are either upgrading to 60-inch HDTVs or accelerating their conversion from CRT televisions, the DEG said.

The DEG is a multi-industry funded non-profit group dedicated to the promotion of home entertainment software and hardware product sales.

By Dec. 31, some 1.3 million 60-inch HDTV sets are expected to have been sold during the full calendar year, up 50 percent from a year ago, with a substantial number of those sold in the final quarter during this holiday season, the DEG said.

The association is attributing the activity to the widespread adoption of the Blu-ray Disc players, which now appear in nearly 34 million homes, and Blu-ray Disc software sales, which are up 58 percent in the third quarter from a year earlier.

Encouraging adoption, the DEG said, is the fact that many of those 60-inch plus sets will be priced at $1,000 and less. Blu-ray Disc players also have significantly dropped in price, with some as low as $100 that can also be connected for Internet streaming.

Also spurring consumer intentions to buy are new popular Blu-ray Disc title releases, including "Star Wars: The Complete Saga," "Bridesmaids," "Harry Potter and the Deathly Hallows: Part 2," "Transformers: Dark of the Moon" and "The Smurfs."

In addition, major advances in home 3D technology have made watching titles -- such as the recently released "The Lion King 3D" and "Green Lantern 3D" -- in the family room at home a fully immersive experience.

The DEG said this is the first season 3D-equipped HDTV will have a significant impact on holiday sales, with more than 10 percent of LCD and plasma sets being 3D ready.

"TVs are one of the most in-demand holiday gift items every year, and we're hearing from shoppers that this year is no different," said Allison Dahlien, Best Buy home theater group senior marketing director. "The value, especially in large-panel and 3DTVs sold at Best Buy, has never been better as consumers realize the benefits of a larger screen size. We have created a unique 3D experience in our stores that allows customers to engage in all of the great content 3D has to offer, including sports, movies, gaming and personal content."

Featured

Related Articles