is turning over its line of bipolar towers speakers and matching center-channels and surrounds with the launch of nine new models redesigned from the ground up to deliver what the company said are "dramatic improvements in appearance and performance."
All models, particularly the center-channel and surround speakers, sport a slimmer and sleeker appearance, the company said. The left-right floorstanding speakers also incorporate a new patent-pending bipolar design, called Forward Focused Bipolar Array, to deliver the "pinpoint localization of soloists of traditional forward radiating speakers" without compromising the imaging benefits of bipolar designs, the company said. Bipolar designs, the company explained, use forward- and rear-facing drivers to "radiate sound in an omnidirectional pattern for more life-like imaging."
The nine new models include four floorstanding Bipolar SuperTower speakers with built-in powered subwoofer, two matching bipolar surround speakers, and three matching non-bipolar center-channel speakers, two with built-in powered woofer. The previous lineup also included speakers with built-in active subs or active woofers.
The new models will ship in the fall in the
U.S., Canada, and most Latin American markets, with versions for Europe and
Asia due 2011. Prices for the four floorstanding speakers are a suggested $599,
$799, $999 and $1,499 each. The center-channel prices are $499, $699 and $999
each, and the surround are $249 and $349 each. (See the Definitive spec sheet for
product details.) Of the 11 models in the previous series, only the BP7000SC
towers at $2,749 each will be carried over.
The styling updates in all of the new speakers, said Definitive EVP Dave Peet, still deliver "the signature Definitive bipolar look," which in the floorstanding speakers consists of high-gloss black top, bottom and side caps as well as grille-cloth-wrapped wood enclosures. But the floorstanders were "slimmed down to minimize their actual and visual footprints," he added. Various styling cues tie the centers and surrounds to the towers to create "an integrated family look," he added.
The appearance of the centers and surrounds has been redesigned to be "sleek, elegant and contemporary" to match "today's decorating aesthetic and thin TVs," Peet said. The top two centers use built-in powered woofers to deliver full-range sound and "perfect timbre matching" to the left and right floorstanders.
All new speakers feature new tweeter, midrange and woofer drivers, tweeters, amplifiers as well as new enclosure construction and amplifier technology, the company continued.
The midrange drivers use an updated Balanced Double Surround System (BDSS) technology to deliver "a dramatic upgrade in midrange accuracy, detail and imaging," the company said. The amps in the towers and two centers feature an all-new Class D design with higher power output and digital signal processing to produce deeper, louder, and tighter bass, Definitive added.
As previously announced, the brand also
three more super-thin speakers later this year to join the 1.5-inch-deep Mythos XTR-50, a $699 two-way LCR designed to complement ever-thinner LED-backlit LCD TVs.