San Mateo, Calif. –
Sales on Cyber Monday were up 19.4 percent year over year, outpacing online
revenue on Black Friday.
According to a
report by Coremetrics, a unit of IBM, yesterday’s average order was $194.89, up
8.3 percent from last year and 2.1 percent higher than the average haul on Black
Friday, making it the biggest shopping day of the year.
Total Cyber Monday
sales were up 31.1 percent over e-tail orders on Black Friday, the research
firm said. Shopping momentum hit its peak at noon EST (9:00 a.m. PST), but maintained
a steadier pace throughout the day than on Cyber Monday 2009.
“Cyber Monday came
in as the biggest shopping day of the year so far,” said John Squire, chief
strategy officer for IBM Coremetrics. “Consumers this year appear much more
willing to open their wallets and are turning to online stores for the convenience
of shopping wherever and whenever they like, but also as their primary source
of information about products and inventory levels.”
He added that retailers
have done “an exceptional job across the board of appealing to consumers with
highly personalized promotions and a slew of free shipping promotions.”
E-tailers also leveraged
social-networking sites and mobile shopping apps to provide information about
deals and inventory levels. While the percentage of visitors arriving from
social-networking sites is fairly small relative to all online visitors —
nearly 1 percent — it is gaining momentum, Coremetrics said, with Facebook dominating
the platform.
What’s more, 3.9
percent of Cyber Monday shoppers visited a retailer’s site using a mobile
device, the research firm said.
Coremetrics’
findings are based on data gathered directly from the web sites of more than
500 leading U.S. retailers and processed using a cloud-based web analytics
platform.
