El Cajon, Calif. - Current Audio has entered into a strategic distribution partnership with AVAD for the distributor to carry its line.
Current Audio's line of in-ceiling and in-wall architectural speakers, outdoor loudspeakers, multichannel amplifiers, subwoofers and custom-installation accessories will be stocked and available at every AVAD branch in North America before the end of the month.
"It's our constant effort to offer our customers an extensive array of installation solutions that meet the needs of residential and commercial applications alike," said Hugh Hughes, AVAD custom/audio senior merchandising manager, in a statement. "Current Audio is a brand with a mission quite parallel to ours -- one that's focused on bringing solutions-based innovations to the custom installation market. This partnership was a clear fit."
Sean McDermott, president of Current Audio, said, "All of our products are designed and engineered at our California facility and then produced in exclusive factories in Asia, ensuring a standard of excellence that we're proud to stand behind. Coming from many years of being on the integrator side of the business, I feel confident in saying that our team really gets what the AVAD customer needs when it comes to manufacturing audio products -- from ease of installation, to margin, to performance," he added.
Hal Truax, newly appointed of business development VP of Current Audio, added, "We welcome this opportunity to grow our businesses together, and we're pumped to kick things into gear at our first Vendopalooza in Dallas, Texas, on Oct. 20."