El Cajon, Calif. – Current
Audio has entered into a strategic distribution partnership with
AVAD for the distributor to carry its line.
Current Audio’s line of in-ceiling and in-wall architectural
speakers, outdoor loudspeakers, multichannel amplifiers, subwoofers and custom-installation
accessories will be stocked and available at every AVAD branch in North America
before the end of the month.
“It’s our
constant effort to offer our customers an extensive array of installation
solutions that meet the needs of residential and commercial applications
alike,” said Hugh Hughes, AVAD custom/audio senior merchandising
manager, in a statement. “Current
Audio is a brand with a mission quite parallel to ours — one that’s focused on
bringing solutions-based innovations to the custom installation market. This
partnership was a clear fit.”
Sean
McDermott, president of Current Audio, said, “All of our products are designed and engineered at our California
facility and then produced in exclusive factories in Asia, ensuring a standard
of excellence that we’re proud to stand behind. Coming from many years of being
on the integrator side of the business, I feel confident in saying that our
team really gets what the AVAD customer needs when it comes to manufacturing
audio products — from ease of installation, to margin, to performance,” he
added.
Hal Truax, newly appointed of business development VP of
Current Audio, added, “We welcome
this opportunity to grow our businesses together, and we’re pumped to kick
things into gear at our first Vendopalooza in Dallas, Texas, on Oct. 20.”
