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Cuban Makes Flingo Investment

San Francisco – Smart-TV apps publisher


Wednesday that it has received funding from entrepreneur Mark Cuban, founder of and HDNet and owner of the NBA’s Dallas Mavericks.

Cuban’s investment
along with those of Gary Lauder, managing director of Lauder Partners, brings
Flingo’s Series A funding total to $8 million.

Flingo said August
Capital led a $7 million Series A financing in February. Available on more than
8.5 million screens in 118 countries, Flingo’s smart-TV software enables a social
experience integrated with broadcast content both on the TVs and second screens,
including tablets, laptops and smartphones.

The company said Cuban
discovered Flingo at International CES in January when he saw a crowd in the
Flingo booth watching a demonstration of its SyncApps technology. The system
enables viewers to share what they’re watching with friends and followers on
social networks directly from the TV, Flingo said in a statement.

Unlike other
smart-TV initiatives that attach a keyboard and mouse to the TV like a PC,
Flingo treats broadcast TV as a platform.

According to the
company, Cuban and Flingo CEO Ashwin Navin determined a path for Cuban to
invest in the app developer.

“I’m excited to be
part of the Flingo experience,” Cuban said in a statement. “I truly believe the
future of TV is TV and Flingo will be one of the companies out front.”

Flingo’s SyncApps
platform brings contextually relevant content to the TV screen, laptop, tablet
or smartphone while watching live TV.

In one click, viewers
can instantly share favorite moments with friends or easily participate in the program-related
conversations on Twitter and Facebook.

Flingo’s core
technology uses algorithmic content detection to identify and analyze hundreds
of channels of live television content in Flingo data centers across the

 “We are thrilled by these strategic
partnerships with some of the brightest minds in video technology and
programming,” stated Ashwin Navin, Flingo CEO and co-founder. “Working with
Mark Cuban and Gary Lauder, who have an overwhelmingly successful investment
record in the technology and digital media industries, and their colleagues in
the industry helps shape our product roadmap and engagement model with media
companies and operators. Their confidence in our company and shared belief in
our vision is tremendous validation of our role in the TV ecosystem. These relationships
lay the foundation for many more partnerships we will announce in the future.”

Flingo currently has
partnerships with Fox, Showtime, Warner Bros., CBS, Blip, Vimeo and Linkin Park
on hardware platforms from Samsung, LG, Vizio, Sanyo, Insignia, Western
Digital, Netgear and others.