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Crutchfield Adds M-Commerce Functionality

Charlottesville, Va. – Specialty A/V direct seller Crutchfield
has launched a mobile version of its e-commerce site.

The new m-commerce site
can be accessed by logging onto from a mobile phone. Visitors
will automatically see a version of Crutchfield’s Web site that is optimized for
their specific handheld device.

Users can make purchases
directly on their mobile devices through a secure checkout process that has
been optimized for mobile phones, and can access many of the same features
available when browsing from a computer.

“We want to meet our
customers wherever they shop and to provide them with the same high level of
service they’ve come to expect from Crutchfield whether they visit the site on
a desktop computer or a handheld device,” said Todd Cabell, the retailer’s
senior manager of Web strategy.

Cabell said visits to
Crutchfield’s Web site from mobile phones have risen steadily over the past 12
months and that “We felt we needed to act now to optimize the mobile site
experience for this growing segment of our customers.” 

Indeed, mobile phone Web
traffic to retailer and comparison shopping sites increased 12-fold on Black
Friday and more than doubled on Cyber Monday according to Chicago-based Novarra,
which provides m-commerce platforms for

Best Buy, Sears, Target and Walmart.

The company said Black
Friday page views via mobile rose 792 percent for, 740 percent for,
and 492 percent for

The mobile version of
Crutchfield’s e-commerce site is powered by New York-based Usablenet.