Crutchfield Adds M-Commerce Functionality


Charlottesville, Va. - Specialty A/V direct seller Crutchfield has launched a mobile version of its e-commerce site.

The new m-commerce site can be accessed by logging onto from a mobile phone. Visitors will automatically see a version of Crutchfield's Web site that is optimized for their specific handheld device.

Users can make purchases directly on their mobile devices through a secure checkout process that has been optimized for mobile phones, and can access many of the same features available when browsing from a computer.

"We want to meet our customers wherever they shop and to provide them with the same high level of service they've come to expect from Crutchfield whether they visit the site on a desktop computer or a handheld device," said Todd Cabell, the retailer's senior manager of Web strategy.

Cabell said visits to Crutchfield's Web site from mobile phones have risen steadily over the past 12 months and that "We felt we needed to act now to optimize the mobile site experience for this growing segment of our customers." 

Indeed, mobile phone Web traffic to retailer and comparison shopping sites increased 12-fold on Black Friday and more than doubled on Cyber Monday according to Chicago-based Novarra, which provides m-commerce platforms for

, Best Buy, Sears, Target and Walmart.

The company said Black Friday page views via mobile rose 792 percent for, 740 percent for, and 492 percent for

The mobile version of Crutchfield's e-commerce site is powered by New York-based Usablenet.


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