Creative Positions Tablets For Entertainment

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Milpitas, Calif. - Creative Technology is positioning its first tablets as home and portable entertainment devices with upgraded audio performance for use with wireless Bluetooth speakers and Bluetooth headphones.


Four Wi-Fi-equipped Android 2.1 tablets, dubbed ZiiO Pure Wireless Entertainment Tablets, will be available in 7-inch and 10-inch versions, each in two memory capacities. They'll be accompanied by three other Android 2.1 devices, the Zen Touch 2 Wireless Entertainment Devices with 3.2-inch touchscreens.

All seven SKUs will be available through the company's online store at creative.com/shop and through authorized U.S. dealers beginning early December. They'll also be displayed at January's CES.

The seven SKUs, priced from a suggested $199 to $319, feature touchscreens and ability to download Android apps from Creative's ZiiStore.

The four ZiiO SKUs are the 7-inch 8GB tablet at $249, the 7-inch 16GB tablet at $269, the 10-inch 8GB tablet at $299, and the 10-inch 16GB tablet at $319. The 16GB models will be available only through Creative's online store. The 7-inch models will be available in white, while the 10-inch models will be available in black.

The three Zen Touch 2 SKUs include a version with GPS, digital compass and FM radio. That model will be available with 8GB memory at $199.99 only through Creative's online store. The other two versions will be an 8GB unit at $189 and a 16GB unit at $209.

To boost audio playback performance, the ZiiO models incorporate multiple proprietary technologies, including the company's low-latency Bluetooth apt-X codec to deliver high-quality audio wirelessly to speakers and headphones equipped with apt-X Bluetooth technology. X-Fi Crystalizer restores lost detail in compressed-music files. And X-Fi Expand widens and deepens game and movie sound fields through headphones and through the embedded stereo speakers.

The3.2-inch devices also stream stereo via Bluetooth to Bluetooth speakers and headphones but lack the ZiiO's audio enhancements, according to information sheets supplied by the company.

Other ZiiO features include HDMI output, Wi-Fi 802.11 b/g, web browser, front-facing camera, accelerometer, built-in microphone, embedded stereo speakers, and support for multiple audio, video and digital-image formats.

 The 7-inch model features 480 by 800 display with MicroSD Card slot supporting 32GB cards. The 10-inch version features 1,024 by 600 display with 32GB SD card slot. Their batteries deliver 25 hours of music playback or five hours of video playback.

Both ZiiO models are 0.54 inches deep. The 7-inch version weighs 14 ounces, and the 10-inch version weighs 22.75 ounces.

The three pocket-size Zen Touch 2 devices feature 3.2-inch touchscreen, Wi-Fi 802.11b/g/n, accelerometer, built-in speaker, 2-megapixel camera, composite-video out, and MicroSD card slot. The 8GB enhanced version adds GPS, digital compass and FM radio.

 The ZiiO tablets come with optional leather case, spare stylus, screen protector, and universal power adapter with four interchangeable plugs.

Also new from Creative is the WP-300 Wireless on-ear headphones with apt-X Bluetooth technology and flat-fold ear cups at a suggested $99.99.

 A new apt-X Bluetooth 2.1 speaker system is the ZiiSound T6, the flagship in the Pure Wireless speaker series. The $399-suggested system works with all compatible stereo Bluetooth devices, including notebooks, netbooks, the iPhone, iPad, PCs, Macs and tablets.

 The ZiiSound T6 comes with BT-D1 Bluetooth USB transmitter, and for a promotional period, the $39.99 BT-D5 iPod/iPhone/iPad Bluetooth transmitter is included free. It will be available at Creative's online store in mid December.

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