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Core Brands Brings On Bergman

Petaluma, Calif. — Core Brands named Nanci Bergman as its retail and Internet sales director.

Core Brands is a division of Nortek and includes the Aton, BlueBolt, Elan, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire and Xantech brands. Bergman will be responsible for overseeing business development and spurring growth for these brands in the retail sector.

Bergman was most recently sales VP at Soul Electronics, where she expanded the company’s retail distribution channel to more than 7,800 North American stores in its first year, Core said.

She was previously consumer sales director at PowerGenix and sales VP for Ampergen. She also held sales, supply-chain and engineering roles with Sanyo Energy Corp.

“I am extremely excited to join the Core Brands team and represent the established brands and products that are part of the company’s audio, control and power-management portfolios. As Core Brands launches even more exciting and innovative products, my focus will be to grow the direct retail business,” said Bergman in a statement.

She will report to Dave Keller, sales senior VP of Core Brands.