Miramar, Fla. –
said this week that it will use
acclaimed director Francis Ford Coppola as a spokesman in its 2010-11 marketing
campaign.
“We write an important page in
our history as we proudly reveal our relationship with Francis Ford Coppola,” stated Maurizio Cini, Sim2
Multimedia president.
The director of the classic
Godfather trilogy was first introduced to Sim2 in 2008 when he was searching
for a new projector to use in his work for his family’s American Zoetrope
studio. He acquired the model HT5000 to use on the final edit of his film “Tetro.”
From there a working partnership
evolved between Coppola, his engineering team and Sim2 in developing solutions
that bring together the technologies needed by Hollywood Producers.
