Communications Briefs - Twice

Communications Briefs

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WebLink, Cellphone Link
Dallas - WebLink Wireless has upgraded the interoperability of its two-way pager service with text-messaging cellphones. Users of WebLink's two-way pagers have always been able to send text messages to a cellphone via the cellphone's 10-digit phone number followed by the cellphone carrier's domain address. Now, WebLink subscribers don't have to know the carrier's address. Instead, they can use the generic celltext.net address to send a message to any cellphone network.

50+% Wireless Penetration
Surrey, U.K. - The U.S. cellular subscriber base grew to 141.4 million in 2002, exceeding the 50 percent penetration mark, research company EMC concluded. With penetration at such high levels, growth in the number of net new subscribers fell in 2002 to 12 million from 2001's 17 million.

Forty-three percent of all subscribers used a CDMA phone at the end of 2002. GSM phones were used by 11 percent. Forty-six percent used TDMA. As TDMA carriers migrate to GSM, the percentage of subscribers using GSM phones will grow to 33 percent in 2007, but CDMA will still dominate with 44 percent of users, according to EMC forecasts.

70% Penetration Seen In '08
Boston - Strategy Analytics forecasts a 2008 U.S. cellphone penetration rate of almost 70 percent, thanks to 6-percent compound annual growth in the subscriber base over the next five years. 'The U.S. will not break out from the single-digit subscriber growth established in 2002,' said analyst Phil Kendall. In his report, Kendall also revised down short-term forecasts of U.S. GSM penetration, citing the 'slow progress' of TDMA carriers' migration to GSM.

Motorola, MTV In Deal
Hannover, Germany - Motorola and MTV announced a three-year $75 million deal to jointly develop a worldwide marketing program that will include embedded and downloadable MTV and motorola content. The content will include ring tones, wallpaper, screen savers, and music and concert information.

During the CeBIT show, the two companies said they will also develop retail promotions, local-market advertising, and a new 30-minute MTV program that introduces new music.

Sony, AT&T Deal
New York - Sony Music content debuted on the AT&T Wireless network. The service includes ringtones, graphics, and news about Sony artists.

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