SANTA ANA, CALIF. –
SRS Labs and Coby Electronics
have teamed up to put the SRS TruSurround
XT, front-rendered surround sound system, in Coby’s
“Throughout the years, TV display technologies
have become quite refined, enabling consumers to
view their favorite content in ways they’ve never seen
before. However, great display quality only provides
half of the overall entertainment experience,” stated
Steve Roney, Jr., SRS Labs product marketing director.
“To complete the full entertainment experience,
TV manufacturers rely nearly exclusively on SRS’s
industry leading audio and surround enhancement
technologies to complement the remarkable video
performance of their products. Our TruSurround XT
is known worldwide as one of the most effective frontrendered
surround sound solutions available and it is
the perfect companion to Coby’s advanced new flatpanel
TVs to boost their overall performance,” Roney
SRS TruSurround XT was developed to deliver an
enveloping surround sound experience with clear dialog
and rich bass for the built-in stereo speakers on
a TV set.
SRS said the technology produces a wider “sweet
spot,” allowing multichannel audio content sound
as if it were delivered from a multiple speaker array
around the room.
“We’re very excited about this new partnership and the opportunity it gives us to introduce this benchmark
SRS technology into our newest LED TVs,”
said Michael Paladino, Coby senior product marketing
manager. “Coby is committed to providing
consumers with the most sought-after features and
products in the CE arena — and we’re thrilled to further
enhance our customers’ home entertainment
experience with the addition of best-in-class SRS
audio solutions to our sleek large-screen models.”
The first Coby models to carry TruSurround XT
include the 46-inch LEDTV4626 LED LCD TV and
55-inch LEDTV5536 LED LCD TV.
The technology will be added to additional strategic
TV models in the Coby line going forward.