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Cobra Decides To Move Away From Phones

Cobra Electronics is “gradually moving away from telephones to put more emphasis on FRS,” according to president Jim Bazet.

The company dropped its 25-channel cordless line last year and is now “de-emphasizing” the phone category altogether.

“We have not used the Intenna concept for two years,” said Bazet. “We didn’t use them in 900MHz because the antenna was too small.”

“We still sell some phones,” he added. “We are just beginning to slowly move away from the category. As long as we have two or three customers, we will continue to provide phones for them, but we are not pursuing new accounts, and we are not doing any product development.”

Cobra currently offers three 900MHz analog cordless phones at suggested retail prices from $79 to $129.

Bazet said that FRS is a growing business and pointed out that Cobra has four core businesses: CB radios, FRS, radar detectors and accessories.