CMO Barry Judge Exits Best Buy



Best Buy’s chief merchandising officer Barry Judge is leaving the company.

His departure was unrelated to last month’s resignation of CEO Brian Dunn, a company spokesman said.

“Barry is leaving the company to explore the next chapter in his career, while Best Buy is taking advantage of the opportunity to leverage the skills and experiences of additional senior leaders,” spokesman Greg Hitt said in a statement. “We wish Barry well in whatever the future brings his way.”

Judge’s exit follows the appointment in March of former Starbucks executive Stephen Gillett as president of Best Buy’s digital and global business services, whose responsibilities include digital marketing and entertainment. It is believed that Judge’s former duties will now fall under Gillett’s scope.

Judge joined Best Buy in 1999 and was promoted from marketing senior VP to executive VP and chief merchandising officer in 2008. Under his watch the retailer aired its first Super Bowl TV ads and integrated, and integrated mobile apps, social networks and other digital marketing into the company’s print and TV efforts.

In a tweet dated last Thursday, Judge wrote, “I am leaving. Optimistic about BBY, like recent announcements, Stephen Gillett going to be great. Rt time for new chapter for me.”


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