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CMO Barry Judge Exits Best Buy


Best Buy’s chief merchandising
officer Barry Judge is leaving the company.

His departure was unrelated to last month’s resignation
of CEO Brian Dunn, a company spokesman said.

“Barry is leaving the company
to explore the next chapter in
his career, while Best Buy is
taking advantage of the opportunity
to leverage the skills and
experiences of additional senior
leaders,” spokesman Greg Hitt
said in a statement. “We wish
Barry well in whatever the future
brings his way.”

Judge’s exit follows the appointment
in March of former
Starbucks executive Stephen
Gillett as president of Best Buy’s digital and global
business services, whose responsibilities include
digital marketing and entertainment. It is believed that
Judge’s former duties will now fall under Gillett’s scope.

Judge joined Best Buy in 1999 and was promoted
from marketing senior VP to executive VP and chief
merchandising officer in 2008. Under his watch the
retailer aired its first Super Bowl TV ads and integrated,
and integrated mobile apps, social networks
and other digital marketing into the company’s print
and TV efforts.

In a tweet dated last Thursday, Judge wrote, “I am
leaving. Optimistic about BBY, like recent announcements,
Stephen Gillett going to be great. Rt time for
new chapter for me.”