Chattanooga, Tenn. -
, a Plantronics division, unveiled its latest cellphone targeted to seniors.
The phone, called the Pal, is a $99 unlocked GSM phone that features 25dB of audio amplification, large screen and dial pad, and one-touch emergency button. Users can insert their own SIM card. The phone is available for consumer preorders at
Clarity also markets amplified home phones, notification systems and assistive listening devices for people with hearing loss, low vision, limited mobility and dexterity issues, among other things. In 2008, it launched its first amplified cellphone, also an unlocked GSM phone.
The new phone lacks apps, games and a camera, but it features a 2-inch color LCD with oversized characters, 25 dB of amplification for the 36 million Americans with hearing loss, adjustable dB-boost level and tone controls, talking caller ID, vibrating and flashing call notification, illuminated dial pad, a Talk Back feature that speaks the numbers as the user dials, and hearing-aid compatibility.
On back , the Pal features a one-touch red heart button that calls and sends text messages to five pre-programmed numbers in case of an emergency. The feature cycles through the five contacts until someone is reached.
Also to simplify use, the phone features zoom-in viewing of phonebook listings and three speed-dial buttons.
Other features include speakerphones, hands-free Bluetooth, nine loud ring tones, a calendar, an alarm clock, a calculator and a stop watch.