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Chief Debuts Consumer Mounts Line

Savage, Minn. — Chief Manufacturing is offering a new line of mounting solutions designed for consumer use.

This new line, named iC Mounting Solutions, offers unique advantages to both retailers and consumers, the company said.

Demonstrating the future of mount design, said Chief, iC Mounting Solutions can handle most any application with most any size flat-panel television or projector in just eight SKUs.

And with iC, exclusive Chief features — such as the StowAway arm that hides larger LCD TVs under cabinets and the Centris TV interface with Turn-Tite technology — the compact new iC line delivers on the promise of innovation for a wide range of consumers, according to the company.

The entire line is offered at suggested retails ranging from $59.99 to $239.99, with included added value such as UL-listing and a standard five-year limited warranty. The iC line begins shipping this month.

In an effort to provide retailers with the tools they need, iC products will be sold in clear, concise packaging. Its colorful design offers features, benefits, specifications and contents, among other information, and is largely self-selling.

According to Steven Durkee, VP/sales and marketing for Chief, iC Mounting Solutions takes a clear step into the future of A/V mounts. “The product mix in the iC line clearly demonstrates the ability to enhance the consumer experience, while still maximizing retail real estate,” Durkee said. “And considering the critical margin accessories can add to a flat-panel or projector sale, the iC line offers retailers a simple, complete solution or an ideal upscale second brand.”

New iC Mounting Solutions products include plasma and large LCD TV mounts such as the universal low-profile, flat-panel wall mount, at a suggested $179.99, and the universal tilting flat-panel wall mount, at $239.99.

LCD TV and monitor mounts include universal low-profile, flat-panel wall mount, at a suggested $59.99 retail; universal tilt or swivel flat-panel wall mount, at $79.99; universal tilt and swivel flat-panel wall mount, at $89.99; universal tilt, swivel and extension flat-panel wall mount, at $129.99; and universal swing-down under-cabinet mount, at $149.99.

A DLP and LCD projector mount is the universal projector ceiling mount, with a suggested $189.99 retail.