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Chief, AVF Debut Redesigned Web Sites

New York — Two mounting solutions companies, Chief Manufacturing and AVF, announced Web site redesigns.

Chief Manufacturing’s newly redesigned Web site features MountFinder Pro — an upgraded cross-reference database of manufacturer models numbers and the company’s projector and TV mount selection.

The Web site also features Dealer Passkey, which is billed by Chief as a secured site to help manage accounts. Dealers can access account and tracking information on a password-protected site, as well as obtain real-time information about their Chief accounts.

Also accessible within the tool are Knowledge College, Chief’s online training tool, and a customizable literature program where dealers can create personalized Chief literature by adding their company logo and contact information to Chief accessory and TV mount brochures.

AVF Group also announced the launch of its redesigned Web site,, for its Nexus product line.

The new site is designed with customer support as the primary objective, said the company, and its interface is meant to makes the site easy to use for customers and retailers.

Consumers can find planning and installation advice for installing a TV wall mount and are able to download fitting instructions or request replacement parts online should they need them. Consumers can also use the compatibility search to find products to fit their screen, and then read about the products and see pictures of the products from various angles.