ChangeWave: Cameras Top CE Wish List

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New York — Digital cameras were among the season’s hottest consumer electronics purchases, according to a November survey of early adopters by ChangeWave Research.

The firm noted that while 79 percent of those surveyed already owned a digital camera, nearly one-fifth expressed a desire to buy a point-and-shoot or compact camera within 90 days and seven percent had their hearts set on a digital SLR.

Among current camera owners, Canon tops the list as most popular brand with 33 percent of respondents indicating they owned a Canon model – a five point gain since a similar survey conducted in April.

Competition for second place is tight between Sony (16 percent), Kodak (15 percent), Olympus (15 percent) and Nikon (12 percent).

Canon is also favored among those planning to purchase a digital camera within 90 days. Nearly a third (34 percent) of respondents said they would purchase a Canon while 11 percent flagged Nikon as their brand of choice.

ChangeWave also reported that half of all digital camera owners surveyed use a SanDisk memory card, trailed by Lexar at 16 percent, Kingston at 10 percent and Sony at nine percent.

Total consumer electronics spending climbed nine points from last year’s survey with 52 percent of respondents indicating that they would spend more on CE devices this holiday than the year before.

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