Arlington, Va. – International
CES is taking on the look of an automobile show too, with the announcement of
an enhanced lineup of in-vehicle technology exhibits, including a new Electric
This is on top of
news this week that keynotes will be delivered by Audi chairman, Rupert
Stadler, slated to speak at 11 a.m. on Thursday, Jan. 6, and Ford president/CEO
and now CES veteran Alan Mulally, who will return to the keynote stage for his
third consecutive year at 11 a.m. on Friday, Jan. 7.
Vehicle TechZone will showcase the full range of high- and low-speed electric
vehicles, energy storage devices and charging solutions, according to the
Consumer Electronics Association (CEA), owner and producer of the show.
According to CEA Market Research, 40 percent
of consumers are likely to test drive an electric vehicle and name positive
environmental impact and potential cost savings as reasons for doing so. The
new Electric Vehicle TechZone will occupy 3,500 square feet of dedicated
exhibit space in the North Hall of the Las Vegas Convention Center.
exhibitors like Audi, Ford, GM OnStar and Toyota will be at CES to share their
latest automotive electronics innovations,” said Gary Shapiro, president and
CEO, CEA. “CES is the place to be for in-vehicle electronics, including both
vehicle OEMs and the aftermarket. Telematics and consumer-centric apps will
enable a host of in-vehicle services. Industry professionals interested in the
latest in-vehicle technology trends for 2011 and beyond can see it all at the
public focus on distracted driving, the Safe Driver TechZone will again be on
the CES show floor in 2011. This dedicated area will focus on technologies that
assist in auto collision avoidance, lane drift assistance, parking, speed
monitoring, hands-free, text-to-voice, driver drowsiness detection and more,
connectivity, voice recognition and vehicle applications are all major
in-vehicle trends at the 2011 CES. The Location Based Services TechZone is also
returning to the show floor as the premier location for providers of custom
technologies, services and advertising sent to portable and in-car navigation
devices based on current location, CEA noted.