Arlington, Va. - International CES is taking on the look of an automobile show too, with the announcement of an enhanced lineup of in-vehicle technology exhibits, including a new Electric Vehicle TechZone.
This is on top of news this week that keynotes will be delivered by Audi chairman, Rupert Stadler, slated to speak at 11 a.m. on Thursday, Jan. 6, and Ford president/CEO and now CES veteran Alan Mulally, who will return to the keynote stage for his third consecutive year at 11 a.m. on Friday, Jan. 7.
The Electric Vehicle TechZone will showcase the full range of high- and low-speed electric vehicles, energy storage devices and charging solutions, according to the Consumer Electronics Association (CEA), owner and producer of the show.
According to CEA Market Research, 40 percent of consumers are likely to test drive an electric vehicle and name positive environmental impact and potential cost savings as reasons for doing so. The new Electric Vehicle TechZone will occupy 3,500 square feet of dedicated exhibit space in the North Hall of the Las Vegas Convention Center.
"Major automotive exhibitors like Audi, Ford, GM OnStar and Toyota will be at CES to share their latest automotive electronics innovations," said Gary Shapiro, president and CEO, CEA. "CES is the place to be for in-vehicle electronics, including both vehicle OEMs and the aftermarket. Telematics and consumer-centric apps will enable a host of in-vehicle services. Industry professionals interested in the latest in-vehicle technology trends for 2011 and beyond can see it all at the 2011 CES."
With increased public focus on distracted driving, the Safe Driver TechZone will again be on the CES show floor in 2011. This dedicated area will focus on technologies that assist in auto collision avoidance, lane drift assistance, parking, speed monitoring, hands-free, text-to-voice, driver drowsiness detection and more, CEA said.
Internet connectivity, voice recognition and vehicle applications are all major in-vehicle trends at the 2011 CES. The Location Based Services TechZone is also returning to the show floor as the premier location for providers of custom technologies, services and advertising sent to portable and in-car navigation devices based on current location, CEA noted.