Las Vegas - Audio-Technica celebrated 50 years in business with a traditional sake ceremony at its International CES booth, where president/CEO Philip Cajka recounted the company's start in Japan as a supplier of phono cartridges.
Cartridges were the company's largest business segment through the 1970s and 1980s even though Audio-Technica entered the pro audio market in the 1970s and the consumer speaker market in the 1980s with the Signet and Design Acoustics brands. In the early 90s, the company refocused on pro products such as microphones and headphones while maintaining a small lineup of consumer cartridges and headphones.
Seven years ago, the company began to step up its consumer presence once again with the launch of turntables followed two years later by consumer headphones. The company will continue to ramp up its consumer portfolio with more headphones and possibly new categories, such as tabletop docking speakers, Cajka said.