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CES 2011: Samsung, DirecTV Ditch The Set-Top Box

LAS VEGAS – Samsung and DirecTV revealed at International CES this
week a new “RVU-protocol” technology that will enable playing live broadcast
and recorded DVR content on select Samsung smart TVs, without the need for an
additional set-top box.

 The companies said the
technology will allow a more seamless entertainment experience for consumers
looking to view DirecTV content and services across multiple rooms and screens.

The RVU protocol is based on standardized Remote User Interface
(RUI) technology, and uses industry standards such as DLNA and UPnP, to enable
a central set-top box server to provide a multi-room, complete viewing
experience that includes DVR services, without the need for additional set-top
boxes in homes that have more than one connected TV, Samsung said.

The RVU protocol will be supported on Samsung’s LED D6000, LED
D6400 and LED 6420 series TV products that are due to start shipping to retail
in March.

“We are very happy to be working with an esteemed satellite
provider like DirecTV and provide the world first RVU service to consumers with
Samsung TV,” said Boo-Keun Yoon, Samsung’s Visual Display Business president.
“Products developed on RVU standards, one of the major RUI standards, will help
accelerate the development of features and applications that can provide our
customers with a truly customizable, immersive entertainment experience that
can be enjoyed from the comfort of the home.”

The system will support multiple connected televisions at a time.