CES 2011 Ingram Micro Gets OnStar, Ludacris Lines

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LAS VEGAS - Not only will OnStar will be available in the aftermarket, Ingram Micro will be the master distributor of the line.

Ingram Micro's Consumer Electronics Division will be the master  distributor for the new in-vehicle, retail OnStar line for cars already on the road.

As reported by TWICE on Wednesday,

OnStar's new product

will be made available via retailers including Best Buy in spring 2011, marks first foray into the retail market.

John Soumbasakis, senior VP of strategic divisions for Ingram Micro, told TWICE that it is registering new retailers for OnStar's Spring launch at CES in booth 2420 in the North Hall.

He said that 15 retailers have been signed so far and that Ingram is looking to sign more. Additional retailers interested in selling the OnStar retail product and service can visit Ingram Micro's OnStar website at


; e-mail


for more information; call (877) 733-6770 to set an appointment with Ingram Micro at CES in Las Vegas; or visit Ingram Micro at CES Booth 2420 in the North Hall.

As the exclusive master distributor for OnStar, Ingram Micro is responsible for strategy, tactics and execution in a number of areas including distribution, logistics, merchandising support and other services such as installation and technical support.

Soumbasakis said, "OnStar's technology provides an invaluable service to consumers and we are pleased to play such a strategic role within the company's expansion efforts."

Separately Ingram Micro it has been selected as the exclusive U.S. distributor for Signeo USA's new line of personal audio products - SOUL by Ludacris which will be available soon in U.S. retail and online e-tail stores.

The new brand of designer headphones were created in collaboration with the Grammy-winning artist Chris "Ludacris" Bridges, and will debut nationwide with an initial five-model lineup of high definition headphones. The SOUL by Ludacris collection will be supported exclusively by Ingram Micro's CE Division and made available via select U.S. retailers and e-tailers in early 2011.

Retailers and e-tailers interested in carrying the new line of SOUL by Ludacris headphones should contact the Ingram Micro Consumer Electronics Division at (800) 733-6766 extension 5581 or e-mail




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