LAS VEGAS - Leading field marketing agency Campaigners is merging with sister field events company Marketration under the new name Integrated Marketing Services.
Corporate parent Advantage Sales & Marketing (ASM) said the merger will allow its subsidiaries to better serve the CE and consumer packaged goods industries with innovative and effective retail events, offering dealers and manufacturers "the most comprehensive consumer-focused, shopper marketing services available."
The newly-combined agency will comprise the Experiential Marketing division of Integrated Marketing Services, and joins ASM's Irvine, Calif.-based Shopper Marketing division. The Experiential Division will continue to focus on developing effective in-store events, and will utilize its combined resources to launch more specialized and targeted campaigns that can engage the masses or be customized to local markets, Integrated said. Core services include sales training, assisted sales, product demonstrations, merchandising, research, and special events such as grand openings, festivals, road shows and mobile tours.
"The Integrated Marketing Services name better reflects our newly combined agency and the comprehensive suite of marketing solutions we offer," said ASM president Jill Griffin.
Campaigners was founded in 1997 to help connect brands with their target consumers on the retail sales floor. It has since conducted thousands of field sales and marketing programs for Fortune 500 companies and leading CE brands. Following its acquisition in 2007 by ASM, a billion-dollar field sales and marketing firm, Campaigners expanded into the mass merchant channel, forging additional partnerships with leading retailers and consumer packaged goods brands.
The merger and rebranding was formally announced Thursday night at a launch event at the Blush Boutique at the Wynn Hotel.
For more information, visit