CEDIA To Host SEN Seminars At Nationwide Show

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Custom Electronic Design & Installation Association

(CEDIA) will co-sponsor two seminars at next month's Nationwide Marketing Group buying fair, here, as part of a new educational partnership with the buying group's Specialty Electronics Nationwide division (SEN).

Admission to the seminars will be free to attendees at Nationwide's bi-annual PrimeTime! event, which will be held Feb. 28 - March 3  at the MGM Grand.

"We are very pleased to announce this exciting new partnership with CEDIA," said Jeannette Howe, executive director of SEN.  "Although we have been exhibiting at CEDIA Expo for years, we proudly joined CEDIA as a buying group in 2009."

Howe added that "As a long time industry veteran, I have tremendous respect for the quality of education CEDIA has been delivering and we are honored to be able to offer this caliber of education at our PrimeTime! University [seminar series] in 2010."

The first seminar, "Five Strategies to Managing a Successful and Profitable Custom Installation Business," will be presented by CEDIA CEO Utz Baldwin on March 1. The session is designed to help business owners, CEOs and upper management dedicate their time and energy to proactively work on the systems within their business, SEN said.  The course will specifically provide participants with implementation tools "to stop wasting precious time reactively putting out the daily fires that inevitably flair up, and help them spend more time constructively managing the business," according to the buying group.

The second CEDIA seminar, "Compensation Strategies and Realities: How to Pay for Performance Without Busting the Budget," will be presented on March 2 by Steve Firszt of Fast Forward Business Coaching. Compensation plans can create a culture that will increase employee potential, performance and loyalty, SEN noted, and rewarding employees fairly engages them, improves morale, inspires retention and ultimately achieves better bottom line performance.

Both Baldwin and Firszt are CEDIA-certified instructors, and attendees at the two-hour presentations receive one free continuing education unit for each seminar attended.

"Successfully running an electronic systems contracting business is a challenge that many business owners struggle with," said Baldwin.  "The two seminars that are being offered at SEN PrimeTime! from CEDIA University's curriculum provide a solid foundation for those who are looking to build a more strategic and simplified approach to running their business."

For more information contact SEN membership director Barrie McCorkle at (970) 984-0545 or



SEN serves specialty independent dealers that provide custom installation services. Its more than 460 members generate over $1 billion in annual sales.

CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home.  The association, founded in September 1989, has more than 3,500 member companies worldwide.


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