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CEDIA To Host SEN Seminars At Nationwide Show

– The

Custom Electronic Design & Installation

(CEDIA) will co-sponsor two seminars at next month’s
Nationwide Marketing Group buying fair, here, as part of a new educational
partnership with the buying group’s Specialty Electronics Nationwide division

Admission to the seminars will be free to attendees at
Nationwide’s bi-annual PrimeTime! event, which will be held Feb. 28 – March
3  at the MGM Grand.

“We are very pleased to announce this exciting new partnership
with CEDIA,” said Jeannette Howe, executive director of SEN.  “Although we have been exhibiting at CEDIA Expo
for years, we proudly joined CEDIA as a buying group in 2009.”

Howe added that “As a long time industry veteran, I have
tremendous respect for the quality of education CEDIA has been delivering and
we are honored to be able to offer this caliber of education at our PrimeTime!
University [seminar series] in 2010.”

The first seminar, “Five Strategies to Managing a Successful and
Profitable Custom Installation Business,” will be presented by CEDIA CEO Utz
Baldwin on March 1. The session is designed to help business owners, CEOs and upper
management dedicate their time and energy to proactively work on the systems
within their business, SEN said.  The course will specifically provide
participants with implementation tools “to stop wasting precious time
reactively putting out the daily fires that inevitably flair up, and help them
spend more time constructively managing the business,” according to the buying

The second CEDIA seminar, “Compensation Strategies and Realities: How to
Pay for Performance Without Busting the Budget,” will be presented on
March 2 by Steve Firszt of Fast Forward Business Coaching. Compensation plans
can create a culture that will increase employee potential, performance and
loyalty, SEN noted, and rewarding employees fairly engages them, improves
morale, inspires retention and ultimately achieves better bottom line

Baldwin and Firszt are CEDIA-certified instructors, and attendees at the
two-hour presentations receive one free continuing education unit for each
seminar attended.

“Successfully running an electronic systems contracting business
is a challenge that many business owners struggle with,” said Baldwin.  “The two seminars that are being offered at
SEN PrimeTime! from CEDIA University’s curriculum
provide a solid foundation for those who are looking to build a more strategic
and simplified approach to running their business.”

For more information contact SEN membership director Barrie
McCorkle at (970) 984-0545 or

[email protected]


SEN serves specialty independent dealers that provide custom
installation services. Its more than 460 members generate over $1 billion in
annual sales.

CEDIA is an international trade association of companies that
specialize in designing and installing electronic systems for the home.  The association, founded in September 1989,
has more than 3,500 member companies worldwide.