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CEA: Tech Seen Driving Home Sales

Arlington, Va.

among realtors and their clients for home technology is high, and that it will
drive sales, according to a Consumer Electronics Association (CEA) study.

Most realtors have encountered homes with installed
technologies. In fact, in the past 24 months, nine in 10 realtors have been
involved in buying, selling or showing of a home with [integrated] technology,
ranging from more established systems such as monitored security (93 percent)
and home theater pre-wire/system (89 percent), to newer technologies like home
automation/management systems (54 percent) and energy management systems (51
percent), CEA said.  

Realtors are not just encountering home technologies, but more
than half of the realtors reported they are excited by these homes and believe
their clients’ enthusiasm for technology mirrors their own, with almost
two-thirds of realtors stating their clients are excited to see technologies in

The survey of the 1,793 realtors, who were members of the
National Association of Realtors in April, sought to understand realtors’
experiences with homes which have installed technologies and their perception
of the technology.

There is a strong relationship between home technologies and
the real estate market, CEA said.

Half of Realtors expressed interest in learning more about
installed home technologies. While the market needs to recover before
technologies play a more important role in home sales, efforts should begin to
educate realtors.

CEA will reveal further results and insights of the study in
a webinar on Wednesday, Aug. 17, from 2 p.m. to 3 p.m. EST. Webinars are free
for CEA members and available for a fee for non-members.