CEA: Tech Seen Driving Home Sales

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Arlington, Va.


Interest among realtors and their clients for home technology is high, and that it will drive sales, according to a Consumer Electronics Association (CEA) study.

Most realtors have encountered homes with installed technologies. In fact, in the past 24 months, nine in 10 realtors have been involved in buying, selling or showing of a home with [integrated] technology, ranging from more established systems such as monitored security (93 percent) and home theater pre-wire/system (89 percent), to newer technologies like home automation/management systems (54 percent) and energy management systems (51 percent), CEA said.  

Realtors are not just encountering home technologies, but more than half of the realtors reported they are excited by these homes and believe their clients' enthusiasm for technology mirrors their own, with almost two-thirds of realtors stating their clients are excited to see technologies in homes.

The survey of the 1,793 realtors, who were members of the National Association of Realtors in April, sought to understand realtors' experiences with homes which have installed technologies and their perception of the technology.

There is a strong relationship between home technologies and the real estate market, CEA said.

Half of Realtors expressed interest in learning more about installed home technologies. While the market needs to recover before technologies play a more important role in home sales, efforts should begin to educate realtors.

CEA will reveal further results and insights of the study in a webinar on Wednesday, Aug. 17, from 2 p.m. to 3 p.m. EST. Webinars are free for CEA members and available for a fee for non-members.


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