Santa Clara, Calif. -- SocialNuggets it is providing social-networking data services to the Consumer Electronics Association (CEA) to help identify key drivers of market sentiment on consumer electronics products, including tablets, e-readers, laptops, netbooks, smartphones and gaming platforms.
The SocialNuggets' social-media analytics platform moves beyond traditional social-media monitoring products to produce an in-depth look into the many layers of social-media conversations.
The company use specially developed algorithms and curation to uncover sentiment around brands and brand attributes.
"This will support new and ongoing member research, ultimately empowering organizations to anticipate and understand changing market dynamics as quickly as possible," the company said.
"Working with CEA is an exciting step for SocialNuggets as we strive to deliver insights into customer sentiments, perceptions, needs and wants," stated R. Paul Singh, SocialNuggets CEO. "We believe the research data that SocialNuggets delivers will be a strong complement to the insights CEA provides its members. We look forward to working with CEA on future endeavors."
SocialNuggets provides access to some of its ready-to-use research at
and sells full access to data for companies in the consumer electronics market.