CEA Sets Greener Gadgets Speakers

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Arlington, Va. - The Consumer Electronics Association (CEA) has set its speaker lineup for its annual Greener Gadgets conference, to take place on Thursday, Feb. 25, 2010, at the McGraw-Hill Conference Center in New York City.

Karen Chupka, senior VP of CEA, organizers of the Greener Gadgets conference, said, "Our goal with this conference is to showcase the advancements made by the consumer electronics industry, and to keep pushing the envelope in terms of sustainable product design and development. We believe that the all-star lineup of speakers at Greener Gadgets 2010 will engage and inspire all attendees."

The 2010 event will include a keynote address from Yves Behar, founder of the San Francisco design studio, Fuseproject. Behar is focused on humanistic design and the "giving" element of his profession, with the goal of creating projects that are deeply in-tune with the needs of a sustainable future, connected with human emotions and enable self-expression. His design studio was responsible for the design of the world's first $100 XO laptop for One Laptop Per Child, a project aimed at bringing education and technology to the world's poorest children. Behar received the Index: Design to Improve Life, "Community" award for his role in creating the XO laptop and is widely considered a visionary of industrial design.

Robert Fabricant, creative VP for Frog Design, will deliver the afternoon keynote. In addition to his work to extend the global innovation firm's capabilities into new markets, Fabricant leads Frog's Design for Impact initiatives, which focus on transformative opportunities to use mobile technologies to increase access to information and accelerate positive behavior change. His work has been recognized by the AIGA, the professional association for design; the Industrial Designers of America (IDSA); ID Magazine; Fast Company; and the Index Awards.

Greener Gadgets 2010 will also include a panel session entitled, Green Living Begins at Home, featuring expert discussion of sustainable design strategies for urban and rural locations, as well as a Green Spotlight: 30 Minutes with Jeff Omelchuck, founder and director of the Green Electronics Council, the organization that manages EPEAT, the global green certification program for electronics. Omelchuck will discuss the expansion of the successful program, now used by the U.S. federal government and purchasers from Brazil to Thailand to specify green electronics.

Greener Gadgets 2010 also welcomes the voices of leading environmental journalists as moderators: Jaymi Heimbuch of TreeHugger; Joe Hutsko, author of "Green Gadgets for Dummies"; and Sarah Rich, senior editor at Dwell magazine.

The Greener Gadgets Design Competition is currently underway. Entries will be accepted until Dec. 31, 2010. This year's competition will highlight a new class of standout sustainable products, from those that create their own energy to those that minimize the need for any electricity at all. Finalists will be judged in front of a live audience at the Greener Gadgets Conference in New York City on February 25, 2010, for a chance at $5,000 in prizes.

For more information about Greener Gadgets 2010, or to register, go to



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