CEA Previews 2011 International CES For Press In NYC

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During its annual CES Press Preview, here, the Consumer Electronics Association (CEA) provided more details on what will be in store for 2011 International CES attendees.

More than 120,000 attendees and 2,500 exhibitors (occupying 1.53 million square feet of exhibit space) are expected at CES in Las Vegas, Jan. 6-9. The amount of exhibit space and number of exhibitors are higher than final 2010 CES figures.

Among the new panels, speakers, official products and events announced by Gary Shapiro, president/CEO of CEA, at the Nov. 9 event were:

• John Chambers of Cisco; Jeffrey Immelt of GE; and Ursula Burns, chairman and CEO of Xerox, will participate in the first CES Innovation Power Panel.

• Federal Communications Commission chairman Julius Genachowski will sit down with Shapiro for a one-onone interview at 1:30 p.m. on Jan. 7 to discuss broadband and other technology issues facing the CE industry.

• Netflix CEO and co-founder Reed Hasting will give the keynote address at the CES Leaders in Technology Dinner.

• The Ford Focus is the official car of 2011 International CES.

• Monster Cable’s Noel Lee was introduced to announce that Earth, Wind & Fire will celebrate 40 years in show business at the company’s annual party with a concert for its top retailers and guests.

• Reese’s Peanut Butter Cups are the official candy of the 2011 International CES and will unveil at noon on Jan. 6 at its booth in the Grand Lobby what it calls the “Next Big, Little Thing.”

Previously announced CES keynote speakers are: Steve Ballmer, CEO of Microsoft; Shapiro and Ivan Seidenberg, chairman/CEO of Verizon; Rupert Stadler, chairman, Audi AG; Boo-Keun Yoon, president/GM of Samsung’s visual display business; and Alan Mulally, president/CEO of Ford Motor Company.

There will be 27 TechZones at the CES in January. Two worthy of note are the iLounge Pavilion, located in the Las Vegas Convention Center’s North Hall, which will be twice the size of last year’s Pavilion at 48,000 square feet and 185 exhibitors, according to Karen Chupka, CEA’s events and conferences senior VP.

The previously announced Connected Home Appliance TechZone, which will feature GE Appliances, Sears Kenmore and floor care maker Bissell among other suppliers. LG Electronics told TWICE it will be exhibiting its major appliance line at its booth at CES, but is not participating in the TechZone.

Entertainment Matters at CES, designed for Hollywood’s film, television and digital communities sponsored by Variety and Cricket, will feature exhibits, events and conference programs designed specifically for entertainment professionals interested in the convergence of content and technology.

And Shapiro provided further details on the CEA Tech Enthusiast program first revealed at CEA’s Industry Forum last month in San Francisco. Pricing is $49.95 annually, with a special introductory price of $29.95 for the first 2,000 members and to join visit CEAtechenthusiast.com. As one of the benefits for the first 1,000 registered members is a one-time only celebration at the final day of the 2011 CES, Jan. 9, for the first 1,000 registered members.

Shapiro also revealed that he is introducing a product at CES for the first time, a book called, “The Comeback – How Innovation Will Restore the American Dream,” with a forward by Mark Cuban.


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