New York — The Consumer Electronics Association (CEA), producer of the International Consumer Electronics Show (CES), announced a partnership with Epoc Messe Frankfurt, producer of Hometech Middle East, the leading consumer technology event in the United Arab Emirates (UAE).
CEA will sponsor Hometech Middle East 2007 and will co-produce an International CES pavilion at the 2007 event. Hometech Middle East 2007 is scheduled for May 13-15, at the Dubai International Exhibition and Convention Center in Dubai, UAE.
“The UAE has become increasingly important to the global consumer electronics marketplace. As such, this partnership between the International CES and Hometech Middle East will further brand the event, and the entire Middle East region, as a global hot spot for consumer technology,” said Karen Chupka, senior VP of events and conferences, CEA. “
As sponsor for Hometech Middle East 2007, CEA will produce an International CES Pavilion, featuring key consumer electronics exhibitors. CEA also will produce conference sessions featuring leading consumer electronics experts and will host an international delegation to assist and educate U.S. companies and media organizations on the growing Middle Eastern consumer technology market.
As part of the growing partnership with Messe Frankfurt, the event will be renamed the International CES/Hometech in 2008, and will feature the latest in consumer electronics, home appliances and home automation systems.
“CEA has been hugely successful in promoting and expanding the consumer technology industry through the International CES,” said Christopher Hudson, exhibitions director for Messe Frankfurt in the Middle East. “Our partnership with CEA creates an excellent opportunity to expand the scope of the Hometech event, through the powerful name of the International CES.”
For more information on Hometech Middle East visit: www.hometechexpo.com.