LOS ANGELES – The Consumer Electronics Association (CEA) outlined what three key customer groups – women, teens and seniors – look for when shopping for CE products during a panel at CEA’s Industry Forum last month, here.
The panelists from CEA — Chris Ely, industry analysis senior manager; Tara Hutton, market research director; and Kevin Tillman, senior research analyst — discussed purchasing power of each demographic group, consumers’ ability to price compare and where they shop.
These groups are substantial. There are 122 million adult women (over 18) in the U.S., 51 percent of the population. In the past 12 months 71 percent have bought CE products representing $54 billion in tech sales.
There are 23 million teens (13 to 17 year olds) in the U.S. today. They have spent $4.8 billion on technology in the past 12 months.
As for seniors, those 55 years old and older represent 25 percent of the population, or 76.1 million, and spent $60 billion on tech in the past 12 months.
Here are a few charts from the panel that can provide a favor for how each group reacts in the marketplace.