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CEA Outlines PARA Conference Events

Arlington, Va.— Education sessions focusing on the showroom, the customer experience, salespeople and the art of demo will highlight the two-day PARA conference, scheduled for March 12-14 at The Peabody Orlando in Florida, the Consumer Electronics Association (CEA) announced.

The 2008 Conference, whose theme is “Demonstrating the Promise of Technology,” will open with an analysis by Ethnometrics president Martin Smith on how to display, price and sell the maximum amount of product at the highest margin possible, optimize spending dollars and maximize ROI, and create a purchase experience that results in increased sales and customer loyalty.

Mike Albert, founder of Satisfaction Services, will join a panel of dealers and vendors to discuss the importance of creating and maintaining a positive customer experience by measuring customer satisfaction against employee service and brand performance at the point of sale, CEA said.

Applied behavioral scientist Tim Daniels will lead a workshop that teaches how to turn employee talent into high performance.

Thursday will close out with an afternoon event entitled “Super Session: The Art of Demonstration.” The session will feature hands-on training from experts, bringing together dealers and vendors to create six breakout sessions that focus on doing a compelling demo for audio, video, home theater, gaming, networking and entertainment distribution, and home lighting control.

On Friday morning, the conference focuses on how installation companies can make money on their installation labor. Industry expert Helen Heneveld, president of Bedrock Learning, will lead this session.

In the afternoon, an EHX Industry Connections Luncheon will be followed by time for dealers to tour the Electronic House Expo Spring (EHX) show floor and meet with vendors for one-on-one meetings. The conference is co-located with EHX.

For more information on the 2008 PARA Conference, including schedule information and online registration, visit