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CEA Outlines CES SuperSessions

Arlington, Va.
– The Consumer Electronics Association (CEA) today issued a reminder that Federal
Communications Commission (FCC) chairman Julius Genachowski is among a variety
of top industry executives to be featured in its SuperSessions during
International CES, to take place in Las
Vegas Jan. 7-10, 2010.

Speakers will include Genachowski and top technology and retail
executives, including Best Buy CEO Brian Dunn and leaders from Kodak, Pandora,
Wal-Mart and X-cite.

Karen Chupka, CEA events and conferences senior VP, said, “We
have an impressive lineup of speakers as part of the 2010 CES SuperSessions,
including FCC chairman Julius Genachowski, who will take the CES stage for the
first time.”

Genachowski will join CEA president and CEO Gary Shapiro for a
discussion of the chairman’s policy priorities for the FCC, at noon, Friday,
Jan. 8, in the Las Vegas Convention Center (LVCC), North Hall, N255-257.
Discussion topics will include developments in competition policy, wireless
spectrum scarcity, broadband and other issues impacting the consumer
electronics industry.

Also as part of the 2010 CES SuperSessions, the “Global
Perspective on Retail” panel, scheduled for 10:30 a.m. Friday, Jan. 8 in LVCC,
North Hall, N255-257, will address the challenges retailers face when dealing
with an international marketplace. Moderated by CEA’s Shapiro, attendees will
hear from top retail executives, including Brian Dunn, CEO, Best Buy; Gilbert
Fiorentino, chief executive, technology products group, Systemax; Srikant
Gokhale, CEO, X-cite; and Gary Severson, senior VP, general manager, entertainment,
Wal-Mart Inc.

Safe driving and the connected car will be topics of discussion
for the 2010 CES SuperSessions with panels including, “Driving Connected:
Built-in, Brought-in or Beamed-in – Developing Cars that Don’t Crash and
Devices that Don’t Distract,” at 10 a.m. Thursday, Jan. 7 in LVCC, North Hall,
N250, and “Drivers, Consumer Electronics, and Highway Safety: How Can
Technology Help?” scheduled for 3 p.m., Jan. 8 in LVCC, North Hall, N255-257.

The next generation of technology products will be discussed,
judged and voted on during SuperSession programs, including CNET’s “Next Big
Thing: I Want My IPTV,” scheduled for 3 p.m. Thursday, Jan. 7 in the LVCC,
North Hall, N255-257; “Big Thinkers and Disruptive Technologies – Today’s
Thought Leaders, Tomorrow’s Technologies,” taking place at 1:30 p.m. Friday,
Jan. 8 in LVCC, North Hall, N255-257 and the ever popular, “Last Gadget
Standing,” scheduled for 10:30 a.m. Saturday, Jan. 9 in LVCC, North Hall,

Additional SuperSession panels include, “The Twitter Revolution:
How The Real-Time Web is Changing the CE,” which will address social media
platforms and business at 10:30 a.m. Thursday, Jan. 7, and “Staying Competitive
in Turbulent Times,” highlighting what retailers and e-tailers are doing to
stay ahead of the curve and remain competitive at noon, Thursday, Jan. 7. Both
sessions will be held in the LVCC, North Hall, N255-257.