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CEA: November DTV Sales Top 843K Units

Arlington, Va.. – Factory sales of digital television (DTV) products hit 843,784 units in November to lift the 11-month total for 2004 to 6.3 million, according to figures released by the Consumer Electronics Association.

According to CEA, the 6.3 million units sold so far this year have earned more than $1.17 billion in wholesale revenue. Revenue during the month of November topped $600 million, CEA said.

“With holiday sales still going strong, we expect 2004 will finish on a high note for DTV,” said Sean Wargo, CEA market research director. “Sales have gone through the roof this year and the trend will only continue in the coming years, particularly as consumers become acquainted with products like Digital Cable Ready that make the transition to HDTV seamless.”

CEA Market Research projects that 6.97 million DTV units will be sold in 2004, 10.77 million in 2005, 16.77 million in 2006, 23.25 million in 2007 and 27.05 in 2008.